Heat Shield Technology

If tips melt, why not just shoot targets and animals with non-tipped BTHP bullets?

The new Heat Shield tipped bullets provide both aeroballistic and terminal performance advantages. The class-leading ballistic coefficients provide flatter trajectories, less wind drift and higher impact velocities. The ELD bullets provide terminal performance far superior to traditional bullet designs over a much wider range of velocities. Repeated laboratory and field testing has shown that BTHP bullet designs do not provide reliable or predictable terminal performance. Hornady does not recommend the use of BTHP bullets, regardless of the manufacturer for big game hunting.