Bullets Heat Shield Technology

Why are the new Heat Shield™ (ELD-X™ & ELD™ Match) tips a solid color instead of translucent?

Hornady® ELD-X™ and ELD™ Match bullets that feature the Heat Shield™ tip are transitioning from a translucent red to a more opaque red color to avoid a trademark conflict with another manufacturer. The increase in red dye does not affect the performance of the new Heat Shield™ tip and its ability to resist deformation due to aerodynamic heating. The new color of the Heat Shield™ tip is a deeper shade of red than any other Hornady® bullet tip, leaving it unique in the Hornady® product line.