Message from Steve Hornady
This year as with every year we have been developing hundreds of new products for all aspects of hunting, shooting and reloading. We are excited about our latest ammunition introduction that is the culmination of years of dedication, research and development. Critical Duty™ ammunition is built for Law Enforcement Professionals. The backbone of this revolutionary new design is the FlexLock™ bullet. Its versatile performance delivers high weight retention, reliable expansion and consistent penetration when shot through drywall, glass, plywood and sheet metal. This bullet will redefine the expectations for law enforcement ammunition performance.
Since we started to produce loaded ammunition back in 1964, we have introduced a number of cartridges as well as innovations to almost all aspects of ammunition as well as add to the lines we currently produce. This year we have brought even more offerings to our already extensive line of Critical Defense®, Custom™ (Custom™ Rifle / Custom™ Handgun), and Superformance® as well as standardizing a popular wildcat load for our Superformance® Varmint™ line with the addition of the 17 Hornet.
This year will see our first introduction into the turkey hunting market with Heavy Magnum® Shotshell ammunition. Our initial offerings in number 4, 5, and 6-shot, feature our Versatite® wad and hard nickel-plated lead shot which maintains its shape for consistent and reliable performance.
Hornady® continues to be the leader in our industry. For our tools we have added a new, larger two-liter Sonic Cleaner™ as well as the new Lock-N-Load® Case Prep Trio, which speeds up case preparation in metallic reloading. And our latest innovation is the Lock-N-Load® Quick Trickle. This large-capacity powder trickler is capable of a broad range of powder dispensing with high and low speed gearing, billet aluminum construction and smooth operation with twin sealed ball bearings.
At Hornady® we know a great product can mean the difference between average experiences, and perfect memories that you’ll talk about with friends and family. We want you to have many of those perfect memories; be they in the field or on the reloading bench. Plus, we want Hornady® to be the first thing that comes to mind when you rely on products for hunting and shooting.
We love to hear about your hunts and shooting successes with our products, so please share your photos and stories on our website and Facebook page.
Our best to you in the field or on the range,
Steve Hornady
President



